PVR Group, which is well entrenched in film didtribution and exhibition, has forayed into film production. They strated off well with Jaane Tu Ya Jaane Na, the debut film of Imran Khan. Later they announced a boquet of films with top directors.
Their production Khelein Hum Jee Jaan Se starring Abhishek Bachchan and directed by Ashutosh Gowarikar made with a budget of Rs 45 crore crashed at the box office. Their next film Aisha co-produced with Anil Kapoor also was a flop.
PVR Pictures forthcoming film Shanghai directed by Dibakar Banerji is now under production. The group has now decided to stop all further film productions for sometime. However, they will continue their film distribution business. They already have multiplexes across the country.