Bollywood actress Priyanka Chopra is the campaign ambassador this year for Greenathon 2, an initiative of The Energy and Resources Institute (TERI) in association with NDTV and Toyota to light up Indian villages with solar power.
Greenathon 1 has already helped light-up 55 villages with solar power by raising funds for the ‘Light a Billion Lives’ project aiming to take solar lanterns to rural communities. The first edition campaign raised Rs 2 Crores.
The campaign for Greenathon 2 will be led by Priyanka Chopra and TERI, NDTV and Toyota hope to raise more funds and light up more villages in this year.
Shah Rukh Khan has already donated to the ‘Light a Billion Lives’ project which enables 5 villages to get solar lanterns.