Prasoon Joshi the writer, lyricist and ad guru has returned from Cannes recently. He was the head of the Titanium and Integrated – Cannes Lions 2014 jury. The Cannes Lions celebrates creativity in communications from the world over annually.
Mr. Joshi said, “In the fraternity, recognition always matters and it signals where the industry is headed. I feel honored, but there is an accompanying sense of responsibility. It’s a very coveted and talented set of people you work with and it also equals to a huge amount of learning”.
Mr. Joshi is the executive chairman and CEO – India and president – South Asia, McCann World group. He is known to juggle between worlds of advertising and Bollywood.
He has been known for his maiden scriptwriting movie Bhaag Milkha Bhaag. And his heart-warming lyrics in songs like Maa from Taare Zameen Par and Bolo na from Chittagong was appreciated too.