Chiranjeevi performed the puja and Mrs Surekha sounded the clapboard while SS Rajamouli switched on the camera. K Raghavendra Rao directed the muhurt shot. The event was attended by Allu Aravind and other top celebrities of Tollywood.
This yet to be titled film written by Akula Siva is being directed by VV Vinayak. It is being jointly produced by DVV Danayya and Radha Krishna.