Film actors and sports persons, once they reach stardom, their other income will be several times higher than their main professional income. Brand endorsement forms biggest money spinner for several top stars.
Mahesh Babu adds Vivel to his list of brands. He is already endorsing Thums Up, Univercell, Provogue (his Twitter profile features Provogue ad) and Amrutanjan etc.
His Amrutanjan endorsement during release of Mahesh Khaleja inspired several jokes.