Veteran Bollywood actress Madhuri Dixit has been signed up BY Bush Foods as the global brand ambassador of its basmati rice brand – Neesa which is being exported to 28 countries globally, including the US, Australia, Singapore and New Zealand, Europe and the Middle East.
Madhuri will soon shoot for TV commercials and print media stills for the basamati brand which will be used for a world-wide campaign.
Virkaran Awasty, chairman and managing director of Bush Foods said that Madhuri was chosen because she is a celebrity mother and is known for her cooking skills.
Madhuri is trying hard to regain her foothold in Bollywood and as a first step she is appearing on TV shows and endorsements. Sources say that her first film of her second innings will go on floors soon.