Kuch Spice To Make It Meetha is the first Indian online cinema uploaded last week. MadMidass Films presented this film which is directed by Adeeb Rai
Director Adeeb Rais believes cinematic experience is all set to shift from the theatres to the LCD screens of laptops, tablets and mobile phones.
For the viewer, who has a busy lifestyle and is discouraged by escalating expenses of tickets, online viewing is a blessing. It allows you to watch a film at your own leisure, at no cost!
“Producing ,exhibiting and recovering the money in mainsteam commercial venture is a big challenge. Releasing a film online changes the dynamics completely. Plus, no pressure from the distributors. That’s the biggest relief,” says Maulik Sharma, an aspiring filmmaker.