Reliance BIG Pictures ensured that the Hrithik Roshan -Barbara Mori starrer “”Kites” had the widest release ever for an Indian film with 2,000 screens in India and across 500 screens overseas. “Kites” which was marketed aggressively worldwide has created a stupendous amount of excitement and curiosity and Reliance BIG Pictures is therefore leaving no stones unturned in ensuring that “Kites” reaches every avid film watcher through 10,000 shows in India. Multiplexes have as many as 30 or more shows lined up in a day with Kites taking as good as all shows in most of the cinema halls.
The film grossed over 21crores on the opening day itself, the second highest opening in India ever ( 3 Idiots being the first, also distributed by Reliance BIG Pictures). The film has opened to full houses in 30 countries, again an unprecedented task.
And Kites seems to have met its target audience being one of the widest reviewed films in the international media, bagging much more coverage and exposure as compared to any Indian film.
It opened at number 5 on the UK box-office and while many Hindi films have made it to the UK Top 10 list, Kites is the first Bollywood film to make it to the US Top 10 list in its debut weekend opening at the number 10 spot. It is just one rank behind the ninth-place film “How to Train Your Dragon”
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