King Khan to Have ‘Frooti’
Bollywood Badshah, King Khan is all set to have popular mango drink ‘Frooti’. Parle Agro roped in Shah Rukh Khan to endorse their popular brand. This is the first time the company roped in a top celebrity to endorse their brand.
Parle has taken the decision to wade off stiff competition and new 360 degree campaign would be launched this weekend. Already competitors like Pepsi and Coca Cola Mazaa are endorsed by Katrina Kaif, Imran Khan and Parineeti Chopra. Parle Argo has increased its marketing budget by over 40% and they want to make it most out of their association with SRK. The superstar would be seen in print and media advertisements of Frooti.
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