Kareena Kapoor’s Heroine: 8 Brands Spend 25 Cr
Kareena Kapoor, widely considered as the number one female actor in Bollywood, has scored another first, by being the only actress to get the biggest brand endorsement of Rs 25 crores for her upcoming film Heroine.
Eight brands, including Lakme, Head & Shoulders, Jealous 21 and Cera will collectively spend around Rs 25 crores on in-film placements as well as to promote the film via multiple media avenues including TV commercials and events. Jealous 21, a woman’s clothing brand from Indus League, is the style partner for Heroine and the company will spend a couple of crores on promotions that include a fashion show to promote a line inspired by the film.
Heroine is directed by Madhur Bhandarkar and co-produced by him and UTV Motion Pictures. The film also stars Arjun Rampal and Randeep Hooda. The film is slated for release on September 21 coinciding with the birthday of Kareena Kapoor.
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