Bollywood is increasingly designing its films to deliberately attract western audience. In Singh is Kinng the US rap singer Snoop Dogg did an item number. Sylester Stallone played a cameo in Sajid Nadiadwala’s film Kambhakt Ishq.
The renowned stunt director Jack Gill has been roped in for Ajay Devgan’s Toonpur Ka Superhero.
Now, Karan Johar will shoot in the White House, the official residence of US President, for his forthcoming film My name is Khan starring Shah Rukh Khan.
With international film production houses entering the fray, close cooperation between Hollywood and Bollywood will be on the increase as the days go by.