John Abraham signs Rs 100 cr Ad endorsement deal
Bollywood actor John Abraham has signed a Rs 100 crore deal with Mates, the entertainment division of communication firm, Madison World to manage his account for three years. He is currently the face of a host of products and services, including LG mobile phones, Yamaha bikes and Castrol engine oil.
The agency will now exclusively handle the actor’s endorsements, appearances, events, licensing, television tie ups and marketing representation. Abraham was handling his work himself before the latest tie up.