Innovative marketing strategies for “3 Idiots”
Aamir Khan is known for his perfectionist ways and is ready with “3 Idiots” and the team is embarking on innovative ways of marketing the film.
Beginning with the butt chairs that have been set up at leading multiplex chains across the country, Aamiris doing a host of other activities to promote his film.
An interactive website was launched in alliance with Zapak.com with a college set-up as the homepage. The website is designed keeping in mind the college atmosphere, complete with a hostel, classroom, toilet, canteen and a few special added features.
On the day the website was launched, Aamir Khan along with R.Madhavan, Sharman Joshi and Kareena Kapoor had a chat with their fans online at a specific time, giving them exclusive information about the film. This was followed by launching the film’s music online where Aamir and Vidhu Vinod Chopra interacted with fans again.
The 3 Idiots team have also used unique stickers on some rickshaws plying on streets that read “Capacity: 3 Idiots”. The song from the film, ‘Zoobie dooby’ was unveiled by Aamir and Kareena and a press conference was called.
Aamir walked the ramp with co-stars Sharman and Madhavan for a ramp show where they unveiled their range of 3 Idiots T-shirts by Pantaloons. To cash in on the virtual medium, the 3 Idiots team recently launched a new game in association with Zapak.com.
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