Hollywood Oscars venue named Dolby Theatre
The venue, next to the iconic Grauman’s Chinese Theatre on Hollywood Boulevard, that hosts the annual Oscars show was renamed the Dolby Theatre on Tuesday.
After Kodak relinquished its naming rights, the Britain-founded, California-based audio technology pioneer Dolby announced a deal with the CIM Group, which owns the Hollywood & Highland Center of which the Oscars venue is part, to put its name on the theatre for the next 20 years.
Dolby said it would use the deal to showcase its latest Dolby Atmos sound system, which it described as “a breakthrough audio technology that delivers the most natural, life-like sensory experience,” in the 3,400-seat theater.
The accord was welcomed by the Academy of Motion Picture Arts and Sciences (AMPAS), which organizes Hollywood’s top annual awards show.