In Andhra Pradesh, it has become a tradition to invite film artistes for opening showrooms or to unveil new brands. Many business-men say that their sales soar when glam dolls grace the opening ceremony of their shops.
The Tollywood heroines charge handsomely for attending these opening ceremonies. What the heroines charge depends upon their popularity and fan following.
Nayanatara and Sriya Saran are in top demand and charge Rs 10 Lakhs. Trisha, Ileana, Bhumika and Charmi are in the Rs 6 to 9 lakhs range. Hansika, Anushka, Tamanna and Mamata Mohandas charge between Rs 3 to 5 Lakhs. Navneet Kaur and Poonam Kaur get just Rs 1 lakh.
In addition to the remuneration, these actresses get handsome gifts of the products they launch.