Shah Rukh Khan is exploring new avenues to promote his 3D super hero film RA.One. In addition to utilising all the usual channels for promotion of his film, he has reportedly planning a tie-up with the Formula 1 Airtel Grand Prix of India, to take place in Noida.
According to sources, SRK is trying to get Michael Schumacher to drive a car with the title RA.One prominently painted across it. Moreover, he is also negotiating with the Formula 1 organisers and sponsors Airtel to have the RA.One logos exhibited on all the cars participating in the race.
Ultimately, the car race may be called RA.One Formula One Airtel Grand Prix of India.
This move by SRK fuels speculation that there could be a Formula 1 type race in the film.
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