FDA Case Against Film Stars For Misleading TV Ads

FDA Case Against Film Stars For Misleading TV Ads

The Food and Drug Administration (FDA) had filed 67 complaints at police stations across the state of Maharashtra under various sections of the Drugs and Magic Remedies (Objectionable advertisements) Act, 1955. These include complaints against advertisements of products such as Sandhi Sudha plus, Step up herbal oil and Power Prash, which are promoted by leading Bollywood stars.

The FDA had lodged complaints, demanding action against the drug manufacturers, scriptwriters and actors who promote the products, as well as television channels on which they are aired.

Bollywood actor Govinda who has been promoting herbal oil on national television was also issued a show cause notice where FDA had claimed that the actor was promoting the misleading product to the common man which is a complete violation of the law.

Violation of the act could result in six months imprisonment, a fine or both, for the first conviction. Subsequent convictions would lead to imprisonment for a year or fine or both.


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