Emraan’s promotional strategy, screening for rickshawallahs

Emraan’s promotional strategy, screening for rickshawallahs

Bollywood actor Emraan Hashmi who is currently busy promoting his upcoming film ‘Raja Natwarlal’ is leaving no stone unturned for the same. The actor will see ‘Raja Natwarlal’ with Mumbai’s rickshawallahs as a part of the films promotional strategy.
As per the reports on August 23, the film will be shown to the city’s rickshawallahs at Chandan theatre, exactly a week before it hits the silver screens. The reports also suggest that Emraan is very excited to watch the film and hopes to build a mass support for the movie ahead of its release.
According to the reports it is the first time that such a promotional stint has been adopted by a filmmaker or an actor.
The film directed by Kunal Deshmukh is the Bollywood debut film for the Pakistani actress Humaima Malik. It also has Kay Kay Menon and Deepak Tijori in an important roles. It will release on August 29.

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