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Emami Ties Up With Kolaveri Di Song

Emami Ties Up With Kolaveri Di Song

Emami, the Kolkata-based FMCG that makes Himani Navratna hair oil will have its place in front of the camera when the viral hit song “Why this kolaveri di” is shown in Tamil film ‘3’

Dhanush, the actor-producer of the movie ‘3’ and lyricist-singer of the song kolaveri di, says that a number of national and local brands have tied up for product placement during the song sequence.

The popularity of Kolaveri Di is such many music directors are trying to follow the trend in their forthcoming films, while directors and producers are attempting to explore the viral market to promote their films.

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