Bollywood film producer Ekta Kapoor has started a media school Institute Of Creative Excellence (ICE) which covers covers specialisation in acting, modeling, cinematography, direction, editing, production, scriptwriting, sound and visual effects. Many alumni of ICE work for Ekta’s Balaji Telefilms and Balaji Motion Pictures.
ICE has a full fledged branch at Delhi and another branch is being opened at Bangalore. Anurag Gupta, CEO of ICE says that almost 15 per cent of total applications to the Mumbai institute come from South and since Bangalore is the hub of South India they decided to open up a training set up there.
The Bangalore ICE will conduct Modeling, Dance & Young Film Makers Program directed at school and college kids.