Normally, Bollywood films release on Fridays. But Yash Raj Films Ek Tha Tiger, starring Salman Khan and Katrina Kaif is releasing on wednesday, because August 15 happens to be a holiday because of India’s Independence Day.
But Yash Raj Films decided to release Ek Tha Tiger on a wednesday, that is August 15, in the international markets also with around 400 plus prints.
Most Hindi films release on Thursdays in key markets such as Australia, New Zealand and U.A.E. and on Fridays in U.K. and U.S.A. Very rarely do Hindi films open on Wednesdays outside India, unless it happens to be Christmas or the Independence Day weekend in the U.S.
Yash Raj Films had instructed their international partner-distributors about a Wednesday release, much in advance and booked the theatres.
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