Shah Rukh Khan’s Ra.One created history by releasing in more than 3000 screens in India, the largest in the history of India. Blockbusters like Aamir Khan’s 3Idiots and Salman Khan’s Dabangg were released in less than 2000 screens.
RA.One, made with Rs 142 crore, recovered its cost by collecting Rs. 170 crore worldwide in the opening weekend itself.
With the paradigm shift in marketing of films, Delhi-based distributor Joginder Mahajan says that a film, with a good story, gripping screenplay and powerful star cast, recovers its costs in the first three days of the release.
Now, Farhan Akhtar’s SRK starrer Don – The Chase Continues is slated for release in around 4000 screens in India on the Christmas Festival Day.
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