Naga Chaitanya is playing the hero in ‘Premam’ with a tagline ‘Love Stories End but Feelings Don’t’ directed by Chandu Mondeti and produced by Suryadevara Nagavamsi on the banner of Sitara Cinema. In this Malayalam remake film, Chaitu is romancing with three heroines – Shruti Hassan, Anupama Parameswaran and Madonna Sebastian. The Akkineni fans, who were on cloud nine with the success of ‘Soggade Chinni Nayana’ are of the confidence that ‘Premam’ would also be a big hit. The film industry circles, who were confident of a positive outcome from the movie, helped in getting good business for the movie and it is learnt that the film’s business had ended with Rs 5 crore profit by now. The area-wise business was done like a hot cake. Buyers of almost all the areas are getting ready to pay a fancy rate to bag the release rights of the movie. As per the film industry sources, the film is the combination of three different love stories entwined with each other. Definitely the film would leave a positive feeling in the hearts of the lovers and youth of the present generation.