Call Center – Review – a cultural xenophobia with moral policing tendencies
The Cast and Crew
Cast: Vamsi Krishna, Priyanka, Kota Srinivasa Rao and others
Banner: Sri Sai Balaji Creations
Producers: Katragadda Lokesh Dutt and Yarlie
Music: Sai Karthik
In an age when the world is becoming a global village and cultural barriers are crumbling, the film Call Center comes out with the axiom that “My culture is better than Yours.” Culture is not just a set of mores, chores, rituals and traditions blindly followed by generation after generation.
Culture is a dynamic evolution of a set of values that by definition continuously change to be compatible with the changing times. If civilization is social development, then culture is intellectual development.
Call Center chooses to deliberately insult western way of living and praise Telugu traditions. It also debunks cross-cultural interaction.
Krishna (Vamsi Krishna) and Swati (Priyanka) grow up in a village from childhood, get educated and become good friends with traces of affection between them.
They migrate to Hyderabad in search of employment and get jobs in a call center. The call center has a different work culture. Krishna tries to aclimatise himself to the new ambience, but Swati puts on the uniform of a moral police.
The rest of the story deals with how Krishna is made to realize that he is making a mistake by yearning for an MNC culture and he crawls back to Swati.
There is nothing to write about performances as all the artistes performed below average. Perhaps they may not be entirely responsible because of lack of properly etched characters and poor conception of incidents.
Looks like Kanmani’s earlier effort Naa Oopiri is just a creative accident. There is no story as such in call center. The writer and the director went on the premise that pub hopping and male-female bonding is evil and that Telugu traditional values are an epitome of virtue. Then they went on sketching a few vague characters and stretching a few more still vague incidents into scenes and called it a cinema after sewing all the frames.
If we Indians are morally so superior or Indian moral values are the best in the world, will Kanmani tell us why we have the highest number of AIDS cases in India, the highest number of cases of atrocities against women and the highest number of prostitutes?
The director should know that preaching should be confined to pulpits and cinema should rightfully belong to the realm of entertainment.
Call Center is technically very poor with low production benchmarks.
Call Center is a pathetic show. It is totally a criminal waste of valuable resources and more valuable time.
I will not be surprised if someone who watches this film goes and files a petition before the Consumer Forum seeking adequate compensation for the mental agony suffered by him/her by watching the film Call Center.
1 out of 5
Review by Deen Kumar