Five Bollywood films, Aloo Chaat, Barah Aana, Firaaq, Heaven On Earth (Videsh) and Straight, are due for release this week. But since all of them are either medium budget films or multiplex fare, publicity for and promotion of these films are on the minimum.
Aloo Chaat is a light hearted feel good romantic comedy and the only mainstream commercial format film.
Deepa Mehta’s Videsh has Preity Zinta coming up with an award winning performance and is strictly for multiplexes.
The film Straight has Vinay Pathak and Gul Panag in the lead roles and is said to be an off-beat realistic film.
Both Barah Aana and Firaaq have Naseeruddin Shah in prominent roles. Firaaq directed by Nandita Das with Tisca Chopra, Shahana Goswami, Deepti Naval and others has already won international recognition and awards.
All these five films have almost zero publicity and promotion. We have to see which film will click.