Bollywood movie distributor and producer Eros Entertainment has entered into a tie up with Wal-Mart Canada to peddle its collection of Indian movies. Initially, Eros’ Bollywood DVDs will be available in 27 Wal-Mart stores and subsequently the entire Canadian Wal-Mart network.
Eros plans to make a large number of titles from its catalog of over 1,300 titles as well as its 30-40 new releases every year available in Wal-Mart stores. The success of this venture ultimately depends on the price of the DVD.
In WalMart USA, DVD prices of Hollywood movies range from $5-$45 depending on the release dates, special collectors’ edition and such other criteria. In the U.S., DVDs of brand new Bollywood movies, can be rented for $1 or purchased for $5 from the local Indian Grocery store.