Bollywood 2010 will focus on content
Bollywood spent more than 15 billion rupees and released 120 films in 2009, but only a handful of those made it to the list of successes. “3 Idiots” is the biggest hit of the year.
“2010 will see a lot more importance being given to scripts rather than other peripherals,” said Sidharth Roy Kapur, CEO of UTV Motion Pictures. “We didn’t see a lot of that in 2009. Content will be the way to go.”
The first half of 2010 will see some heavy-duty releases, including Karan Johar’s much anticipated “My Name is Khan“, starring Shah Rukh Khan, to be distributed by Fox Star Studios worldwide.
“Kites” will be released simultaneously in English and Hindi while “Ravan”, starring Abhishek Bachchan and wife Aishwarya Rai, is set for release in June.
“The first half of the year will set the tone … ‘Ravan’, ‘Kites’ and ‘My Name is Khan’ will decide how well the industry does for the rest of the year,” says Vajir Singh, executive editor of Box Office India.
The second half of the year will see films like Sanjay Leela Bhansali’s “Guzaarish”, starring Aishwarya Rai and Hrithik Roshan, the Aamir Khan-starrer “Dhobi Ghaat” and Rajnikanth’s “Robot” hitting movie screens across India.