The film “Paa”, starring Amitabh Bachchan, Abhishek Bachchan and Vidya Balan, is releasing in 20 countries world wide including India, U.K., U.S., Canada, U.A.E., Australia, South Africa, New Zealand and Singapore, on December 4 with 700 prints and digital.
The film “Paa” is directed by R. Balakrishnan (Balki) and produced by Big B’s AB Corp Ltd, and presented in association with Reliance BIG Pictures.
Idea Cellular had tied up with “Paa” for a promo activity based on “Talk to Auro” concept, wherein callers can leave messages for Auro on an Idea number and in return receive calls from Auro on a pre-determined date. This will be promoted through a co-branded TV advertisement. Apart from this, ring back tones in Auro’s voice and other value added services too will be available on Idea network.
In “Paa”, Amitabh Bachchan plays the role of a child named “Auro” who is suffering with progeria.
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