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Amitabh Bachchan has been appointed asthe brand ambassador for Gujarat Tourism and he is on a 7-day visit to Gujarat visiting various tourism spots. His production companyAmitabh Bachchan Corporation Limited (ABCL) is producing a series of films to propmote tourism in Gujarat. These films will be screened in various TV channels throught the world to attract tourists.
The short films will highlight Asiatic lions of Sasan Gir and Somnath Temple in Saurashtra. The campaign is titled’Khushboo Gujarat Ki’ or ‘the Fragrance of Gujarat.