Bhandarkar’s Fashion gets Rs 8.5 Cr thro’ in-film Ads
Madhur Bhandarkar made three films: Corporate, Page 3 and Traffic Signal, which won him three National Awards for Best Direction. His fourth film Fashion is made with a budget of Rs 22 Crore. This is a joint production of UTV Motion Pictures and Bhandarkar Entertainment.
The film stars Priyanka Chopra, Kangana Ranaut, Mugdha Godse and Arjan Bajwa. The film got an A-certificate from the Censors and will be released on October 19.
Interestingly, the in-film advertisement of Fashion already netted Rs 8.5 Crore. This film has six prestigious brand placements :, Cellucom and LG Electronics. Kimaya, Reebok, Lenovo laptop, Sunsilk shampoo
According to reports, the brands have been chosen carefully so they are relevant to the scenes where they will be displayed, without causing a jarring note to the narration of the film.