London, Aug 25: Singer Beyonce Knowles’ studded leggings that she flaunts in the new campaign for her fashion label, Dereon, has created a controversy – a fashion house has accused her of copying their design.
E-label claimed that Beyonce purchased an almost identical pair from their store in London’s Topshop in November last year, reports dailymail.co.uk.
Helba Hallgrimsdottir, who co-owns the brand, said: “I didn’t twig straight away that this was her own label. I just thought she was wearing our leggings. It is practically just copy-paste.”
E-label has not decided about taking legal action.
“No decision has yet been taken. We need to inspect her brand’s trousers closer because, according to law, it is not copied if a certain number of things have been changed from the original design,” said Hallgrimsdottir.
She added that though E-label’s design was not copyrighted, the media coverage of the singer’s shopping trip was likely to be adequate evidence to prove the design had been plagiarised.
The Dereon label, designed by Beyonce and her mother Tina Knowles, was launched in 2006. It is a low-priced sister line for House of Dereon, the original collection created by them in 2004. Both labels take their name from the singer’s maternal grandmother, Agnez Dereon.