Assocham said the lack of original content is the main reason for the box office failure rate of Indian films, which is as high as 95 per cent. Although India produces a large quantity of content, it is often unoriginal and does not match international standards. The poor content quality is also limiting the country¿s outsourcing potential in the areas of gaming, animation, runway productions and other non-mainstream areas.
The factors contributing to the poor quality of content are the lack of best practise processes and unavailability of high quality training and educational institutions in this sector. This has resulted in creation of a workforce that is under-trained and under-performing vis-à-vis global standards. Over five million people work (directly and indirectly) in the sector.