D Suresh Babu, producer of the film Ashta Chemma, created a new trend of promoting the film through a game show that can be downloaded into mobile phones. This online promotion is said to have yielded very good response.
Ashta Chemma stars Swathi, anchor of popular TV show Colours, and a fresh face Nani. The film has been directed by award winning helmer Indraganti Mohana Krishna.
The film is described as a romantic comedy and is due for release on September 5.