New Delhi, Aug 28; Designer Ashish N. Soni’s contemporary take of the 1970s Englishman look was a treat for the eyes at the Van Heusen India Men’s Week (VHIMW) event Friday. Soni’s childhood friend Robert Vadra happened to be the “unintentional” muse for the creation.
A little playful and replete with fantasy, the line reflected an infinitely chic man not deterred by a retro-sport style mood – inspired by the 1970s’ English style. Vadra, sitting in the first row, was seen enjoying the show.
“The collection is a reflection of simpler times. I thought let’s do something difficult. The idea was tough and more than that was to make it contemporary. It reinvents 1970s this season,” Soni told IANS after the show.
“It is going to have a lot of connect with the fashion-forward people. The USP of the collection is its tailoring. There is a lot of hand stitching, a lot of cutting, which is the most difficult part in a man’s wardrobe,” he added.
A beauty to watch were the thin pencil moustaches sported by the models a la Vadra, and Soni confessed later “was copied” from him.
“Robert is my childhood friend. We were in the same school together. However, the look used in the collection is not his imitation. It may be at the back of my mind but it was unintentional,” Soni told IANS.
A total of 38 numbers were on the ramp. The aim behind the collection was to allow men to enjoy and live out their creative potential by adding a portion of humour and self-irony. The designer used all his Spring-Summer 2011 inspirations with the collection.
The looks were a treat for the eyes, like “an army look, simple boys’ look and worked-up boys who want to go to their mama,” said Soni.
Incredible whites, jackets cut from Madras checks, shorts, sandals, summer voiles and the infusion of light colours set the mood that was defined as “carefree” by the designer.
Minimalism and modernity were maintained in the silhouette via straight shapes, clean textures and small-fitted crisply plaid pants. Fabrics varied from light, matte and smooth with well-placed prints, checks, gabardine, denim and poplin.
The clothes were meant for the summer, and one noteworthy point – they had “no zips and no tricks”, quipped Soni.