Toyota Kirloskar Motors (TKM) is launching its small car Etios in December. The car has been specifically developed for the Indian market and the company is investing Rs. 3,200 crores at its second plant in Bangalore to produce these models.
Oscar winning music maestro AR Rahman has been signed up as the brand ambassador for Etios. TKM Managing Director Hiroshi Nakagawa said that there is a very strong connection between the product and its brand ambassador, with both being global, innovative, reliable, and a class above quality.