Aishwarya Rai to walk the ramp in Cannes in Indian clothes
Bollywood actress Aishwarya Rai has been the brand ambassador for Loreal since a number of years. She along with other international models used to walk the ramp at Cannes Film Festival wearing attires designed by western fashionists.
This year, Ash will walk the red carpet wearing Indian clothes specially designed by Sabyasachi. The Loreal brand equity managers are said to have decided on an Indian design because they want the product to prosper in India specific markets.