There were media reports that Slumdog Millionaire star Frieda had replaced Aishwarya Rai in endorsing L’Oreal Paris. The reports stated that Frieda featured in L’Oreal’s ‘Happy New Year’ television commercial.
Officials of cosmetic firm L’Oreal Paris have denied reports that Bollywood actress Aishwarya Rai has been replaced by Frieda Pinto as the new brand ambassador.
An official statement was issued : “L’Oreal Paris strongly reiterates that this is absolutely untrue and that Ms. Aishwarya Rai Bachchan continues to be our valued spokesperson, as she has since 2000. While she remains an integral part of the L’Oreal Paris world wide Dream Team, she was unfortunately unavailable for our New Year commercial shoot due to prior commitments. She continues to be the face of L’Oreal Paris internationally and in India for a range of products which include campaigns for Total Repair 5, Excellence Crème, Color Riche, Hydrafresh,” .