The TV channels are vying with each other in buying satellite rights of Bollywood films which are still in production but have top stars and well known production banners.
According to sources, the satellite rights of Hrithik Roshan starrer Agneepath which is being produced by Karan Johar have been sold for Rs 41 crore while that of Aamir Khan’s Dhuan directed by Reema Katgi, for Rs 40 Cr.
Previously, the TV channels had the right to telecast for five years but Agneepath and Dhuan are said to be having a seven year period. The satellite rights segment got a boost after Ajay Devgan’s Singham received a TRP of 8 on its first TV telecast.
Don 2, Ek Tha Tiger and Dhoom 3 are expected to sell the satellite rights soon.
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