Raftaar 24/7 is produced by Percept Pictures and directed by Shamim Desai and stars Aditya Pancholi and Emraan Hashmi. In this film Aditya plays a media baron who opts for sensationalism and even goes to the extent of creating news.
Incidentally, it was media baron Nari Hira who had launched Aditya Pancholi as a leading man in the film Shingora. Aditya will also be seen in David Dhawan’s Hook Ya Crook.
Aditya’s daughter Zarina is also ready to be finally launched and Aditya is in talks with noted directors, production houses and script writers to prepare a proper launch pad for his daughter.