Abhishek and Aishwarya get Rs 25 Cr for Ad film
A leading soap manufacturer has signed up Bollywood’s most talked about star couple Abhishek Bachchan and Aishwarya Rai Bachchan for an Ad film for their product and the couple are being paid a whopping Rs 25 Cr for endorsement.
The reasons given for paying such high fees, the Ad film makers are saying that Abhishek and Aiswarya are acting together for the first time in a commercial Ad for a consumer product and their endorsement value would be very high.
Moreover, market surveys indicated that soaps sell vey well when endorsed by celebrities and the target consumer group is the young ge Next.
This commercial Ad film featuring Abhishek and Aishwarya is planned for a shoot in luxurious locales in Europe and USA.