At the behest of the Prime Minister of India, Aamir Khan will make fifty short films to create a social awareness campaign against malnutrition.
Lyricist Prasoon Joshi will assist the Bollywood actor on this campaign also. Joshi wrote the lyrics for Aamir’s TV show Satyameva Jayathe and also for Taare Zameen Par.
Aamir-Joshi will participate in the campaign against malnutrition along with a core group which includes the Citizens’ Alliance against Malnutrition, the United Nations Children’s Fund.
The group is working with the Government of India to design, produce and launch a campaign to alert and educate people. According to data in a hunger and malnutrition report, underweight children under five years at 42 percent.