Aamir Khan, basking in the glory of the runaway success of “3 Idiots”, has signed up as the brand ambassador of UAE’s Etisalat, the latest telecom entrant in India. The deal was reportedly inked at around Rs 30-35 crore for a period of 3 years. Aamir is already endorsing Coca Cola, Tata Sky and Samsung. This is the biggest deal so far for a brand ambassador.
Etisalat has been the telecommunications service provider in the UAE since 1976, while Etisalat DB Telecom India, previously called Swan Telecom, is a new telecom set up jointly by Etisalat and DB Realty, headquartered at Mumbai.