Aamir Khan leads Coco Cola campaig
Top order world beverages player Coca Cola has initiated to launch a communication initiative in India featuring the company’s brand ambassador and Bollywood actor-producer-director Aamir Khan as a part of its global campaign in the run-up to this year’s Indian Premier League (IPL).
The ‘Coca Cola Open Happiness’ campaign would involve a 360-degree communication effort, which would use the mass media and a range of other activities like on-the-ground and store activation programmes.
Open Happiness brings forward the thought of enjoying a bottle of Coca Cola while taking a pause from the daily routine to connect with others says Kashmira Chadha, Coca Cola India Director (Marketing).
The TV commercial, featuring Aamir Khan, would be released in the second week of this month coinciding with the IPL tournament in South Africa.