Bollywood actor-producer-director Aamir Khan is the brand ambassador for Tourism in India. Rakeysh Mehra of “Rang De Basanti” fame and Aamir shot a short promotional film last year to promote tourism in India by foreign tourists.
This year, as per the directive of the Ministry of Tourism of Union
Government, Rakeysh Mehra directed another short film with Aamir Khan which aims to encourage foreign tourists to see India and assuring them about their safety particularly in view of the spate of sexual crimes against women tourists in recent times.
The theme of this short promotional film is “Atithee Devo Bhava” and deals with highlighting the cultural diversity and spiritual heritage of India.