A R Rahman the Oscar award winning composer was one of the major factors in getting ‘I’ a thud opening all over. His music became rage gave a huge boost pre-release to Shankar film. The film is running housefull in areas and A R Rahman himself is promoting the film big time.
Rahman held a special screening to the families of a convicted group of doctors who treated his mom when she was ill. For screening his guest role he booked out the entire theatre. Shankar’s mind blowing visuals and Vikram’s stunning performance have assured ‘I’ a thumping start at the box office; this film should dominate in the coming weeks as well.