Tarun Rai, CEO of Worldwide Media Pvt Ltd, has announced that the 54th Filmfare Awards 2008 function will be held at Yash Raj Studios in Andheri on February 28.
Idea Cellular is the new sponsor of the event and for the first time the awards were being taken across the mobile platform. The Filmfare Awards Contest will now be available on SMS, voice and WAP portals. Mobile users can also win free passes to the awards ceremony.
Filmfare editor Jitesh Pillai and actress Deepika Padukone were present at the press conference.