This 3-month advance booking is prevalent in Hollywood for all big ticket films. But producers Farhan Akhtar and Ritesh Sidhwani opened a new chapter in Bollywood taking into consideration the popularity of Aamir Khan and the fact that his last big film 3 Idiots hit the screens almost three years ago. This move also enables the producers to gauge audience response once the aggressive promotion is put in place.
Moreover, the film also stars Kareena Kapoor and Rani Mukherjee. The film directed by Reema Kagti recently was in the news about the so called squabbles between Aamir and the director. Now, this move to open advance booking clears away all the rumours about Talaash.
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