“Striker” has become the first Bollywood film to be premiered overseas on YouTube. The film, produced by Chandan Arora under the banner of The Indian Film Company in association with Studio 18, hit the screens in India on February 5 and released simultaneously on You Tube for the international audience.
The makers of the film stated that the free-of-charge release on the video sharing website aims to reach the audience in a “cost-effective manner”.
Studio 18 director Hemant Bhardwaj said “This is a redefining moment. The success of this project will put wings to our films, which are rich in content but unable to find optimal distribution abroad because they don’t feature the conventional stars.”
“Striker” stars Siddharth,Aditya Pancholi,Anupam Kher,Padmapriya,Nicollete Bird, Ankur Vikal,Seema Biswas, Vidya Malvade and others. The film is directed by Chandan Arora.