Young and energetic hero Ram has no notable hits in the recent past. However, he regained his past glory with the success of the film ‘Nenu Sailaja’. While enjoying the most-awaited success, he had agreed to play in a new film under the direction of Srinivas of ‘Kandireega’–fame. In fact, the director had started the pre-production works three months ago and Ram Achanta, Gopinath Achanta and Anil Sunkara are jointly producing the film on the banner of 14 Reels Entertainment. The shooting of the film would be formally launched at the production office at 9.15 am on Ugadi festival day on April 8. It is learnt that the director had prepared another successful script to give another hit to his hero as he had earlier given him a hit with ‘Kandireega’. The combination is all set to bag another hit in their account. However, the title of the film, the heroine and other cast will be announced during the formal launch of the programme in Hyderabad at the production office.