‘finding Fanny’ A Unique Product And A Unique Marketing : Makers
‘Finding Fanny’ is a quirky comedy film directed by Homi Adajania and produced by Dinesh Vijan is slated to release on September 12. But the makers have decided to premiere it on August 25, much before the release of the movie, following a positive feedback to its trailer.
Dinesh says that, “Premiering a film two weeks before its release has never been done and we are willing to stick our necks out with a unique product like Finding Fanny. We want opinion makers and regular movie-goers to watch the film and share their views. Sure, it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us”.
The film is a comical story about five persons played by Deepika Padukone, Arjun Kapoor, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia who venture out to find Stefanie Fernandes (Fanny).
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